WaterColor Lifestyle Boutique Indigo Celebrates Two Fashionable Years

Updated: May 14

Santa Rosa Beach––Indigo, WaterColor’s premier lifestyle and clothing boutique, is celebrating another successful year with a 2nd Anniversary Party taking place Thursday, March 5 from 5 to 7 p.m.

Indigo founder and owner Catherine Walega says it best when asked to describe the heart of her business: “When I opened Indigo two years ago my intent was to offer locals and visitors a place to find affordable pieces for their wardrobes. My plan was to partner, not only, with established brand names but also artisans to bring handmade one-of-a-kind finds to our customers. My second objective was to offer a high level of customer service. We are so grateful to our customers, families, friends and brands that we work with that have helped us to be successful over the past two years. It doesn’t happen without all of these components of love and support.”

This year’s event has been carefully designed to express Walega’s appreciation for her loyal clientele. Indigo will be offering light bites, live music by the talented Zoe Walega, a 20 percent discount on all purchases made throughout the event, and giveaways, including a $200 gift card to be used toward a future purchase.

“Our goal with Indigo is to give our customers the feeling of Indigo,” Walega said. “Entering the store fills you with a sense of belonging and community that is the essence of Indigo. Our boutique extends beyond the brands and pieces we represent. The #iamindigo campaign embodies today’s charismatic, confident, multi-faceted woman whose sense of self knows no bounds.”

Walega strives to offer a unique experience for shoppers by featuring a fresh collection of clothing and accessories. Indigo carries a mix of elegant and bohemian clothing brands, including Soku, Mother Denim and Lovestitch. Indigo’s fashion-forward staff have helped to propel the store’s success.

“Our anniversary party is our way of expressing our gratitude for the inspirational and influential customers who honor us by making Indigo a part of their day-to-day lives,” says Walega.

Follow along with all of Indigo’s latest fashions @IndigoWatercolor on Facebook and Instagram.

Indigo is located at 6 Watercolor Boulevard #101.

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